Happy Holidays

Rumors of my demise have been greatly exaggerated.  Lowell is so predictable.  How many times can I write about the same stories about the same douchebags?  This isn’t the Lowell Sun.  I don’t see the usefulness of pointing out the obvious for the sake of having a current post.  This blog isn’t about me.  It’s [...]

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Made in Lowell

I had a great time at Made in Lowell.  For those of you who could not make it, here are some highlights:  Lowell produces more empty liquor bottles than anywhere.  Streets are lined with these plentiful little souvenirs.  A trail of these bottles can be seen surrounding the Lowell Transitional Living Center.       [...]

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Crony Map V2

Attached is a pdf of the crony flowchart.  If something should be added, please let me know.  If something is missing, please let me know.  If something is incorrect, please let me know.  If you are on the chart and either don’t want to be there, or think you shouldn’t be there please let me [...]

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New Lowell.org Mascot Revealed!

Alive.  Unique.  Inspiring.  Marketing genius.  The campaign isn’t over with just a slogan.  Now the brain trust of LZ Nunn and Single Source Marketing are ready to unveil the newest hook to bring visitors to our fair city.  “We were looking for something, well… unique.  Something that told everyone a little something about the real [...]

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The real Lowell

In honor of Mr. Mill City, I present the following.  I may have done it first, but you have brought the real lowell.org to a new level my friend.  This post is also for Jen Meyers from the Lowell Sun, who think’s I’m a meanie.  Sorry, but the truth hurts (something Campanini can’t teach you.)

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New website looks exactly like old website

One hundred and sixty thousand dollars… that’s how much the City of Lowell spent under the direction of LZ Nunn to rebrand and market the city.  One hundred and sixty thousand dollars… and the new website looks exactly like the old website.  One hundred and sixty thousand dollars… for a ridiculous slogan.  One hundred and [...]

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City Hires Company With Shitty Slogan To Write A New Shitty Slogan

On the eve of the city’s brand launch, let’s take a look at the dizzying powerhouse behind the marketing campaigns for the Lowell Five, and the Greater Merrimack Valley Convention and Visitors Bureau among others.  Single Source, “Execution Is Everything ®.” What’s the ® for you ask?  It’s so nobody steals their slogan, which is important [...]

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Scooter Capital of the World

The City of Lowell has recently announced it’s new tag line to replace “Alive, Unique, Inspiring” which replaced the short lived “Old City, New Twist” which supplemented the slogan “There’s a Lot to Like About Lowell” which sounds a lot like “Make it in Massachusetts” in a place that is sometimes known as: The Flowering City, [...]

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City of Lowell Impressed by Photo

This one photo from the website of Single Source Marketing was all that the City of Lowell needed to see when deciding on a marketing firm.  Apparently, this is all they saw.  Their website design is only rivaled by the Lowell Sun.  This key photo of the president Rick “the Rickster” Alpern portrays a confident [...]

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