Crack Street: Alive, Unique, Inspiring in Lowell

The good old Lowell Sun had a nice article on the film “High on Crack Street” yesterday.  But, as usual the point of view is a bit skewed.   Here’s the article: http://www.lowellsun.com/ci_12978195 . Lowell cleaned itself up.  Rita Mercier was elected to the City Council the following year and has served ever since. At the Middlesex [...]

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New Lowell.org Mascot Revealed!

Alive.  Unique.  Inspiring.  Marketing genius.  The campaign isn’t over with just a slogan.  Now the brain trust of LZ Nunn and Single Source Marketing are ready to unveil the newest hook to bring visitors to our fair city.  “We were looking for something, well… unique.  Something that told everyone a little something about the real [...]

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The real Lowell

In honor of Mr. Mill City, I present the following.  I may have done it first, but you have brought the real lowell.org to a new level my friend.  This post is also for Jen Meyers from the Lowell Sun, who think’s I’m a meanie.  Sorry, but the truth hurts (something Campanini can’t teach you.)

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Best of Lowell Shopping 2009

  Lowell’s newest store Lil G’s is the latest shopping experience in the downtown.  Picking up on Lowell’s marketing blitz, Lil G’s certainly is alive, unique, and inspiring.  Assistant city manager Adam Baacke (the only person wearing a suit for miles) spoke at the grand opening ceremony for 45 minutes about how great Lowell is [...]

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Scooter Capital of the World

The City of Lowell has recently announced it’s new tag line to replace “Alive, Unique, Inspiring” which replaced the short lived “Old City, New Twist” which supplemented the slogan “There’s a Lot to Like About Lowell” which sounds a lot like “Make it in Massachusetts” in a place that is sometimes known as: The Flowering City, [...]

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City of Lowell Impressed by Photo

This one photo from the website of Single Source Marketing was all that the City of Lowell needed to see when deciding on a marketing firm.  Apparently, this is all they saw.  Their website design is only rivaled by the Lowell Sun.  This key photo of the president Rick “the Rickster” Alpern portrays a confident [...]

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